Non Crop Pesticide Use - studies & reports

Agricultural and Animal Health Market Research

Leader GfK Kynetec Announces Acquisition of

Non-Crop Business of Agricultural Information

Services

Acquisition enables GfK Kynetec to leverage and

expand AIS’ data to launch new global non-crop study, sigmaNC™

NEWBURY, UNITED KINGDOM – April 22, 2010 – GfK Kynetec, the

global leader in market research for the crop protection, biotechnology and

animal health industries, announced today the acquisition of the non-crop

business of Agricultural Information Services (AIS), London, UK. The

acquisition enables GfK Kynetec to serve as the sole supplier of detailed data

on the total global usage of crop protection products – within agriculture and

in all other applications.

AIS has conducted market research to track the development of the non-crop

industry since 1992. GfK Kynetec will leverage and expand the AIS

programme to launch a new global non-crop research study, sigmaNC™.

The new study will quantify the use of formulated, branded products and

their constituent active ingredients by market segment in all applications

outside crop agriculture, and will comprise annual coverage of 22 core

countries. This geographical scope will provide data accounting for

approximately 70 percent of the world market. The expanded coverage will

be supplemented by additional studies every two to four years for additional

country markets.

The new sigmaNC offering, together with its established sigma™

programme, which for more than 25 years has provided data on the global

agricultural crop protection market, allows GfK Kynetec to provide the only

source of detailed information on the total global usage of crop protection

products – within agriculture and beyond.

“GfK Kynetec will be uniquely placed to offer clients a research and

consultancy service based on detailed quantitative data on all uses of

chemicals and biologicals,” said Dr. Antony Goulds, director, GfK Kynetec.

Rod Parker will work for GfK Kynetec to assist in establishing this area of business which complements their long-established sigma™ crop protection market research programme.

All historic data generated by AIS now belongs to GfK Kynetec and will continue to provide invaluable background information, tracking the development of the non-crop industry since 1992.

For further information in relation to non-crop please contact Rod Parker by email:

rod.parker@gfk.com